Traditional ways of selling and purchasing are done in stores, malls, grocery stores, wholesale and retail stores, bookstores, record stores, restaurants and anywhere there is physical visibility. With internet, credit card and accessible freight flights, purchasing can even be online and television. One could simply click one product among others to virtual cart, type-in the credit card number and wait for the product on the doorstep for days without service assistants. One could also purchase from the television but with a telemarketer on a phone, not with a television remote control. Unlike the power of the mouse of an online purchaser, remote control of the television viewer cannot purchase products.
This premise moved TiVo to explore to expand functions of remote control from merely changing channels but purchase advertised and promoted products on television.
So, they partnered with Amazon.com again after the set-top boxes for the Amazon Video on Demand deal.
The joint venture will develop television onscreen menus for advertised and promoted products. Viewers will select and buy products with their remote control in the menus, which will appear throughout the television viewing.
Unlike traditional television purchases through telemarketers and like online purchases, TiVo and Amazon.com will personally “engage” viewers to buy—or have more control on buying on television. It will also pioneer a more interactive television ad purchase.
With TiVo, viewers will not merely record television programs in set-top boxes but purchases in Amazon.com account. Recordings will either give viewers chances to watch the television program they missed during purchases or other off-television activities.
TiVo users may still be too few but their joint venture with Amazon.com is creating a new market for controlled purchases on television. Besides, almost all prefer to buy things personally without service assistants, who often are irritating. Hail to TiVo and Amazon.com! More self-service technologies are gaining more grounds.
Here's to your success
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- Rivers Corbett
- Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs"...like his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!