MeetRivers (.com)

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Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs" his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!

Monday, October 20, 2008

Clothing-Party Package - How diversification becomes a Great Joint Venture strategy.

Taking on McDonald Burger Value Meal, you see a tray of 1 Mcdo burger, 1 regular fries and 1 Pepsi soda. The value meal instantly tells us that McDonald and Pepsi Cola have a joint venture agreement. Taking on McDonald Burger Happy Meal, you see a tray of 1 McDo Burger, 1 regular fries, 1 Pepsi soda and 1 Buzz Lightyear toy of Toy Story movie. The happy meal tells us again that McDonald has another special joint venture agreement with not only Pepsi Cola but with Pixar, the creators of Toy Story.

Such joint venture agreements are creative food creation. The happy meals do not only cut they monotony of same food, but also value-add the usual meal with a toy. The value meal also is multi-level marketing strategy of McDonald to draw more children to eat in their food chains.

The said joint venture agreement also is an integrated marketing campaign for McDonalds, Pepsi Cola and Toy Story movie. While McDonalds sells 1 Burger Happy Meal, it markets Pepsi Cola and Toy Story movie to the parent and the kid. While Pepsi Cola shows its television ad, it also inserts a small logo or short ad about McDonald and Toy Story. While movie houses show Toy Story movie trailer, McDonald and Pepsi Cola ads instantly followed or inserted.

Small and home businesses can likewise make a similar joint venture agreement. A home business owner, say, ready-to-wear clothes, will partner with another home business owner like accessories and jewelries. They will sell clothes and accessories altogether at an agreed package price. To market their garment packages more, 2 home business owners can join with an event organizer, say, a sorority party event. Together, they can make a new joint venture agreement, particularly, product prices.

Under the new joint venture agreement, the garment package can be priced higher to include party ticket. The event organizer, on the other hand, can offset the space rent for the clothes and accessories. It is eventually a win-win joint venture agreement. While the sorority party will offer more garment buyers, the garment package sellers will bring in more party entrants.

Here's to your success
Rivers Corbett

"Award Winning Entrepreneur, and Joint Venture Specialist, Rivers Corbett offers an exclusive and exciting opportunity to a limited number of entrepreneurs who are looking to steer clear of the typical ''Get Rich Quick'' hype and build a solid business of * lasting *significance. Click on MyInternetBiz for more information.

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