A mix of things discovers and creates new things. Joint venture is one creative process of mixing things. When the Lomographic Society International and Colette collaborated, they discovered an interesting flick to publish a unique visual-literary book.
The Lomographic Society International is a group of new class photographers, using lomo cameras from Russia, or lomographers. Lomo cameras are analogs that produce rustic, color-vivid, fresh, twisted and vibrant photos. Colette, on other hand, is a leading Paris-based boutique of urban style, art and culture.
Together, they shared their different talents and brainstormed to come up with the unique book and collaborative project, the Dianalogues No. 1—through a woman’s lens.
The book is collection of literatures and lomographs. What is unique in this collaborative book project is the exclusive female perspective in writing the stories and taking the photo about life. What’s more, photos are taken using the Diana+ camera.
The project explores the diverse feminine views and voices, in relation with Diana’s feminine name and Colette’s dominant female market. In their joint venture agreement, Colette invited 12 female friends around the globe to contribute stories in the book while Lomographic Society contributes Diana+ lomographs.
The book, however, is half-done by two organizations. The other half is delegated to interested lomographers and storytellers for contest. Great, right?
Contributors shall submit 10 images, shot with the Diana+ or Diana F+ camera and 200 maximum words of story. Juries shall reward a limited Diana F+ Colette camera, branded with the winner’s name.
The project developed one integrated marketing online to promote their collaborative project. The integrated marketing campaign also linked visitors to the respective websites of the collaborators. While at each respective website, the two organizations provide links of their partner’s web homes.
The joint venture was eventually an integrated marketing campaign of the new limited Diana F+, Colette apparels and especially the Dianalogues No. 1.
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- Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs"...like his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!