MeetRivers (.com)

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Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs" his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!

Wednesday, November 12, 2008

How to Apply Marketing to Your Joint Venture

Customers do not want to sell, they want to buy. Having said that, there is an imperative need to make get the target customer to completely understand the product before letting them spend their dollars. One of the best ways to constantly get in touch with the potential customer is to create an advertising that is unique and memorable. Enter Multimedia advertising, a means of communicating with the target customers that provides multiple touch points. A different strategy is what strengthens the customers contact with the brand/product. In one testimony, a person had an encounter with a very impressive ad of Coke. In her exact words - " It was projected on the floor and was interacting with its audience, me, the bottles moved with me, followed me around, and i was making things happen in the ad. I was so drawn to this cool feature it hit me only later that I'm playing around in a commercial. apparently this is the latest thing in advertising- interactive interface ."

Another good strategy is 'personalization'. This type of marketing attempts to harmoniously blend to the different personalities of potential customers. Also called one-to-one marketing, this creates a uniquely compelling end user experience in the digital space. Furthermore, one-to-one marketing is a continuous effort to build an everlasting connection between the companies and the target customers. A customer's need may be of only one particular product at the moment but in the latter, changes. Thus, the more personalized the product, the more chances of getting more repeat sales and stable client base.

Telemarketers often spiel the pitch "the best type of advertising comes from the mouth of a happy and satisfied customer." All good advertising tells a unique story to their audience, the only constraint here is ' time. So how can we quickly relay the message of the product? A lot of online advertising does this. Take for example, Boone-Roosens, a digital imaging and offset printing company from Belgium; uses flash animation complete with all the images to tell the viewers their company's history, products and services. A very impressive site is one that lets you interact with the images, and page content showcasing their company's expertise. These are just one of the many best things used in marketing who has been by history effective.

Here's to your Success!


"Award Winning Entrepreneur, and Joint Venture Specialist, Rivers Corbett offers an opportunity to a limited number of entrepreneurs who are looking to steer clear of the typical ''Get Rich Quick'' hype. Click on for more information.

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