To date, there would be thousands of definitions of marketing. However, most marketing gurus say that the best ones are focused on customer orientation, need satisfaction, and customer wants and requirements. The AMA or American Marketing Association defines it as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
The industry is highly creative in all stages of the marketing process or, in all states of the model they call the 'marketing mix', from product, pricing, promotion to distribution. Oftentimes, marketers always tend recreate and revise it self in the process. Its industry is in fact, fills the whole social atmosphere of modern industrial life. Everywhere we see banners, posters, billboards, electronic and mobile advertising, we get mails from companies, encounter a stranger trying to make us buy their product, receive calls from telemarketers, and the list goes on.
The subtle representation of images in the social environment makes marketing easier. It subliminally relays the message and entices people to like the product, buy the idea and eventually purchase the product. Clever as it may sound but objectively, that’s what the picture looks like.
There are hundreds of marketing topics to date. The most essential ones include strategic marketing planning and tactics, communications, service marketing, e-marketing or Internet marketing, database marketing, market research, customer relationship management and creative marketing. In addition, marketing is just about everything in trading. It’s what companies do to place their product to their potential customers.
Joe Girard, hailed as the greatest salesman once mentioned that it is always a win-win situation for both the marketer and the consumer once a sale is made. To add, the whole process of marketing involves a lot of legwork for both the marketer and the potential customer. On one hand, the marketer works hard to make a sale, having all the prerequisites from product training to actual practice. On the other hand, the potential customer goes through pressure in comprehending the benefits of the product it can bring on his/her end. Once convinced, brings reward and satisfaction to both ends. For the marketers, this is an exciting game to venture into. It’s a battle between winning and losing. But like most self help book says, winning is always the goal, and so are for the marketing departments of all companies.
Here's to your Success!
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- Rivers Corbett
- Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs"...like his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!