Richard Branson is my all time mentor for business. I love this guy's style of adventure mixed with business.
What he is also very good at is brand building..he knows the importance of establishing your brand and then building it...consistently...
In the UK he has challenged the status quo of train delivery....this is me travelling to Newcastle in England on board one of his trains..what an experience. Add a trip on Vigin Atlantic and you will know what being treated well when travelling is all about.
Here's to you Sir Richard!
Rivers
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