I love when I come across something that I learned awhile ago but didn't take the time to really appreciate the value. Today is one of those days when it comes to appreciate the value of attraction marketing...doing business with people instead of products/companies.
I mean how many times have we said we will never go back to a place again because the service was soooo bad OR the exact opposite...you make an effort to return someplace because the service is spectacular.
Well....doing business on the internet is no different than doing business in real non-internet life. The probability of purchase is enhanced by the perceived by the integrity, credibility and trustworthiness being offered by the "salesperson/consultant etc. It all comes down to people. The product value is secondary.
And this is why so many people fail in one of my favorite industries...the network marketing industry. I mean who would you rather be doing business with...Donald Trump or Donald Duck? What if even Donald Duck was selling gold and you did not know what Donald Trump was selling. Odds are you would choose THE DONALD...not THE DUCK!
I am learning this again and this time I am listening...
- Rivers Corbett
- Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs"...like his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!