MeetRivers (.com)

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Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs" his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!

Thursday, September 11, 2008

Anchors Away!!

Multi-level marketing is network marketing that is commonly anchored on affiliate marketing. Affiliate, meaning partner or colleague or associate or member, is more known as distributor or sales agent. Modern corporate, I think, coined affiliate to shred out the conventional perceptions on distributors or sales agent as sellers who only are up to extract and earn money from people. Affiliates are simply networks of sellers to do direct and indirect selling, which is collectively known as affiliate marketing.

Affiliate marketing starts with recruitment. Whether by invitation, sponsoring, open product presentation and walk-in, companies either contract recruits as employed or independent affiliates. Like any organizations, affiliates also follow structured hierarchy of uplines and downlines. People who recruit, sponsor and train people are often the uplines. Recruits are the downlines. In a cohesive hierarchy, they limitlessly recruit one person to another and build the network. This network is the core success factor of multi-level marketing. Companies thereby invest in structured multi-level compensation plans to build the network.

Big companies who are into affiliate marketing rarely cost recruits. Some even offer free membership or affiliations just to build the network. The cost often is cheap. They usually come in product package purchase, which the recruit could sell and earn because of the discounted price of the package. The “buy-in-for-membership” is the basic strategic enabling mechanism of affiliate marketing to build the network.

Expanding the network of affiliates offers more compensation plans. They often are additional incentives, commissions, benefits and privileges in both cash and non-cash basis. Revenue shares, rebates, higher product discounts, affiliate level upgrades, complementary products and services are the common compensations. Some are free travels, awards and free exclusive training.

Affiliate marketing is incentive-base. It will never succeed without a hefty incentive scheme. The higher incentive base, the larger network of affiliates and higher sales.

Here's to Your Success


"Award Winning Entrepreneur and Joint Venture Specialist, Rivers Corbett and

Financial Engineer, Doug Anderson, have teamed up to offer an exclusive and

exciting opportunity to a limited number of entrepreneurs who are looking to

steer clear of the typical ''Get Rich Quick'' hype and build a solid

business of * lasting *significance. Click on for

more information.

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