MeetRivers (.com)

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Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs" his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!

Thursday, September 11, 2008

Networks Are Networth

In affiliate marketing, a company carefully looks in the network of affiliates and incentive schemes. The number of affiliates is less considered because affiliate marketing rarely sets a limited network. It often is an “open” network. Numbers only become a concern when it is small. Even the quality of affiliates is sometimes even disregarded as long as the target number of affiliates is achieved.

Avoid, however, this indifferent treat because affiliates are the real success factors to affiliate marketing. The popular scheme is building a network of unlimited number of affiliates. Otherwise, however, is also a good affiliate marketing strategy, granted that the limited number of affiliates is highly competent. A network of 20 highly competent affiliates could equally sell as to a network of 100 average affiliates. The difference of having a few competent affiliates is easy manageability and cheaper sale operations. Building a network of unlimited number competent affiliates is the best move. Though it may be expensive, especially in affiliate development, the sales would probably be grand.

Also, build a good incentive scheme to build and maintain the network of affiliates. Build an incentive scheme that offers real revenues, even in short-term, upon (a costly) investment, which often is membership requirement. The affiliate marketing becomes bogus when investment is higher than the return of investment. The company becomes one of the pyramiding scams when it fails to deliver claims of profits and promises of revenues.

Look, moreover, on the quality of product and service. When a company fails to offer such, building and keeping a network would not be doable even with a good incentive scheme. A poor product simply does not sell. If a company claims to produce good products but sells poor products, then the company is a scam.
Amway was once classified as a pyramid scam. However, when it started to develop its affiliates and products and offer concrete benefits, they become a respected company of health and beauty products.

Here's to your success!
Rivers Corbett

"Award Winning Entrepreneur, and Joint Venture Specialist, Rivers Corbett offers an exclusive and exciting opportunity to a limited number of entrepreneurs who are looking to steer clear of the typical ''Get Rich Quick'' hype and build a solid business of * lasting *significance. Click on MyInternetBiz for more information.

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