Mergers are joint ventures. Mergers are often made when one organization buys one organization. The buyer either saves a bankrupt organization or just partners to expand its services.
Classic joint ventures that expand services are financial investment and insurance companies. Being in the same industry—financial industry—, these 2 companies complement each other. Though most joint ventures already have relatively common visions before the ventures were made, organizations end up sharing values, directions and operations. Eventually, the shared directions intensify market reach of each organization and create a new or often niche market.
Shared resources pave this organizational and market changes. Resources often shared are skills, funds, supply, technology, marketing campaigns and markets.
American International Group (AIG) and Philippine American Life and General Insurance Co. (Philamlife) is one merger or joint venture practice. AIG is into non-life insurance and Philam is into life insurance. Though the 2 companies provide different products, they made to work together. Their joint venture expanded their services. With a complete financial investment portfolio, they become a one-stop investment house. Investors do not have to walk around to complete his/her investment. With the joint venture, an investor can have a life insurance, pension, travel insurance, mutual funds, bonds, life protection plan, memorial and education plans, health medical coverage, non-life insurances to protect properties, assets, even body parts.
This one-stop investment house provides investors comprehensive protection program and income generating investment at a cheaper transaction cost. More importantly, AIG and Philam draw more financial capitals for them to earn. Together, they grew their respective assets in a concerted way. They each build their corporate brand stronger and induce more investment confidence that makes financial market and economy healthier.
Financial joint ventures prevent financial crisis, when carefully planned. They could solve such crisis and even displace a small possibility of another Great Depression.
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- Rivers Corbett
- Canada
- Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs"...like his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!
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