MeetRivers (.com)

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Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs" his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!

Thursday, November 11, 2010

Is Your Business a Job or an Investment?

I work alot with star-tup entrepreneurs. I love the look on their faces as they are cautiously excited about the journey ahead of them. And for those that really want to make it happen oh's a wonderful view from the sidelines watching it.

When beginning my coaching of these great people I work first with their head. Get them focused right...get them to understand a few things.

One of those things is a realization what every entrepreneur wants...ultimately...which is freedom! Freedom to choose, live and experience life in their own terms. But this is easier said than done and so I work on instilling a simple but powerful philosophy which needs to be instilled in their actions and plans on a daily basis.

The philosophy? "Work in your business if you want to not because you have to." Read that again because too many entrepreneurs don't design and build there business in that manner. They build their business as a job.

I remember when I was having lunch with one of my business partners at a local pizza spot. The two owners were busy behind the counter...cutting cheese, making the dough for the pizza, cleaning etc. As we left I said to my business partner...."What's the difference between those two guys and us?" He said "What?" My response was "They are working."

There are many ways to build your business but very few create an investment for the entrepreneur versus a job. I encourage you to figure out fast how to create yours as an investment so you can have what all entrepreneurs want...FREEDOM.

Happy Trails!


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