Ho ho Ho!!!!
Is Santa Claus a real entrepreneur?
Yes: Innovative distribution model (flying reindeer)
No Ho Ho: Antiquated, one-size-fits-all marketing model; all customers pay the same price
Yes: Prepares an annual operating plan, and checks it twice
No: Hiring practices include recruiting elves only in his workshop
Yes: Popular brand is known the world over
No: Failed to control his intellectual property, meaning anyone can use his image to sell anything
Yes: Exports to over 200 countries
No: Tax and visa status unclear; not good with paperwork
Yes: No. 1 in market share
No: Only works two days a year
Yes: Creates incredible value for his customers
No: No known succession plan or exit strategy
Yes: Has clearly defined communication plan focusing on one positive message:
Merry Christmas to all!
And best wishes for a happy holiday, and a prosperous New Year!
Canadian Entrepreneur Communications
- Rivers Corbett
- Rivers Corbett, MBA is an award winning entrepreneur, speaker, and author of "13 Fears of Entrepreneurs" He has received numerous business honors including Entrepreneur of the Year, Canada's Hottest Start-ups List and Canada's Fastest Growing Companies list through Profit magazine and most recently recognized as one of Canada's 10 Mentor RockStars.. Rivers is presently a member of Startup Canada's National Advisory Council, founding entrepreneur of StartUP Fredericton & the "Entrepreneur in Residence" at the University of New Brunswick. His real joy and expertise is being a StartUP Advisor and "zagging while everyone else zigs"...like his two newest businesses ventures the Relish Gourmet Burgers restaurant chain and TheRockStar StartUP for StartUP entrepreneurs. Oh... he is also the leader of a team of over 25 chefs through his other company The Chef Group. Not bad for a guy who hates to cook. Always looking for a new idea to help businesses' succeed...this is his newest marketing discovery for StartUPs The Lyoness Advantage. "Rivers is a 21st century entrepreneur, he's the one to watch" - Jim Gilbert: Canada's Huggable Car Dealer!